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Commerce Bank TV

When it comes to your finances, Commerce Bank is up to the challenge. They asked us to seperate themselves from the tech savvy competitors in their market. Fortunately they had what the competition did not. The technology and the people to help solve financial and life challenges. So, we evolved their existing “Challenge Accepted” campaign from previous years to include both offerings. These spots use found footage of real people and animated graphics to help pull the two worlds of tech and human together while using the existing Commerce Bank voice. These spots are fun, light-hearted and approachable. Just like the bank.

Project Roles
Art Director
Company
ICF Next
Skills
Art Direction
Media
Commercials - Broadcast
Project Industries
Finance
Commerce Bank TV