Discover Lexus

Lexus is known for its luxury vehicles, but its reach extends far beyond the world of cars. Saatchi & Saatchi Tokyo, Resn and Lexus International teamed up to create a place where Lexus could communicate all of its initiatives. We took a layered approach to content that caters for different levels of engagement, while our flexible, modular system allows for efficient content creation and curation. We wrapped it all in an elegant design that allows the content to shine and lets users Experience Amazing.

My role : design
Awards : Webby Award winner - car site & car culture category / Awwwards site of the year and site of the day / FWA site of the day