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Fifth Third Bank typeface
Perreira O'dell - San Francisco based design agency approached me with a brief to design and develop a new bespoke typeface for Fifth Third Bank Corp. They were looking for a typeface that will punch from the campaign ads. We settled on a block style typeface, referencing American vernacular lettering. This color font consists of three styles - Block, Shade and Highlight.
- Project Roles
- Creative Technologist, Type Designer, Typographer
- Company
- Fifth Third Bancorp
- Skills
- Art Direction, Consulting, Type Design
- Media
- Advertising, Typography
- Project Industries
- Finance
