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Discover Boating :30

Discover Boatings goal in the US and Canada is to promote the sport of boating overall. It doesn’t cater to any one brand of boat. It simply promotes them all. And thus the task, to highlight a variety of boat types and boating lifestyles while not catering too much towards any one of them. Our answer, to create a campaign that shared the common ground for all boats. The water. Enter “Awesome Bay,” the campaign where any water can hold fun and excitement. The best day, temperature, friends and energy. Whether your on a jet ski or a bowrider your bound to have fun on the water. This integrated campaign was launched with a long form video that was cut down for different media buys. Thoughtful transitions carry us through different boating experiences in this fun video that makes you want to get out on the water. Regardless of what boat you choose.

Project Roles
Art Director
Skills
Art Direction
Media
Commercials - Video
Project Industries
Advertising