David Lynch Foundation

The nonprofit's mission is to fund the teaching of Transcendental Meditation in schools, the military, and under-served populations. The foundation was in need of a designer to set up their first in-house design department complete with workflows and art request processes. One of the main asks was to build a brand that felt inclusive, bold, and representative of the core values of the company while also being able to approach a wider range of clients and projects.

Each event or gala talked to a different audience, and required a different look and feel while still being undeniably the David Lynch Foundation. Every single project had to answer the questions of “What are the projects goals?” and “Who is the target audience?”