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Ring Records: Honoring 75 Years of King Records

OVERVIEW Celebrate the King: The Gala on August 25th, 2018 is a special night for King Records and the City of Cincinnati. With Memorial Hall as the home of the 75th anniversary gala for King Records, we took a look back to remember the inventive talent, the many genres of music created by all different types of artists and musicians from around America creating and leading the charge, in Cincinnati, Ohio. It was a night of stories and performances, a gathering of musicians and artists, and a reunion of family and friends. We opened the doors for the next generation of King Records fans. On this night, we showcased many King Records voices from Cincinnati and beyond. Videos highlighted artists and musicians. Many King Records musicians and performances were backed by the incredible School of Rock Mason, featuring some of Cincinnati's most talented young artists. We also celebrated four Lifetime Achievement Awards, Otis Williams, Philip Paul, Henry Glover and Bootsy Collins. THE CHALLENGE To create an interactive 1 night experience in the Memorial Hall Theater that to Celebrate 75 Years of King Records. DEVELOPING THE BRAND We started concepting the King Records "Celebrate the King" brand at the end of 2017 after working on an interactive projection mapping project for Blink called "King City." "King City" featured Philip Paul, King Records recording artist, narrating our 10min animation. As we began to learn more about King Records and its importance to creating American Music, and the development of civil rights in our country, we knew we had to lend our skills, passion and expertise to the mission of saving the memory of King Records. The goal was to have the brand pay homage to the original King logos but also introduce the legacy to a knew audience. Utilizing a very selective color path that pays respect to the original Blue and Red that represented the R&B and the Hillbilly records. A strong typeface that stands the test of time and brand assets that cater to a unique and incredible diverse music talent.

Project Roles
Animator, Illustrator, Interactive Producer, Motion Designer, Post Producer, Producer, Project Manager, Strategist, Type Designer, UI Designer, UX/IA Designer, Executive Producer, Event Producer, Art Director, Art Producer, Artist, Content Producer, Content Strategist, Creative Director, Designer, Developer, Director, Editor (Brand/Content), Writer
Company
King Records
Skills
2D, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Brand Strategy, Conceptual, Content, Content Management, Content Strategy, Creative Direction, Creative Strategy, Design, Design Strategy, Documentary, Marketing Strategy, Media Strategy, Storyboarding, Strategy
Media
Art, Brand Identity, Branding, Case Study Videos, Documentaries, Illustrations, Interactive Installations, Logos, Motion Graphics, Music, Packaging, Posters, Presentations, Typography, UI Design, UX Designs
Project Industries
Music, Packaged Goods
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records
Ring Records: Honoring 75 Years of King Records