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Ancestry - Fam Glam Series

The Fam Glam series was a project that Ancestry had been wanting to do for awhile. The goal was to bring in four individuals and film them undergoing a makeover to look like a relative of theirs. This way they could reminisce, relate to, and share the story and impact that relative had on their life. I partnered with the Ancestry creative team to turn their long time goal into reality. The videos received +500,000 views during their first week on the Ancestry Facebook page.

Project Roles
Director, Executive Producer, Writer
Company
Ancestry
Skills
Content Strategy, Copywriting, Filmmaking
Media
Branded Content, Social Media Content