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Ancestry - Gifting Series

The AncestryDNA kit is something that most people have heard of. You get this box, spit into a tube, and Ancestry comes back with data around your DNA. It essentially paints a picture of your geographical lineage. I partnered with Derek Brown, a former college roommate and close friend, to create 30 second advertisements to show how the DNA kit could make a great evergreen or holiday gift. The series resulted in a 500% increase in search lift, and the videos received +400,000 views (each!) in their first week on YouTube.

Project Roles
Content Producer, Executive Producer, Writer
Company
Ancestry
Skills
Content Strategy, Copywriting
Media
Advertising