The six week experience in NYC's Chinatown was crafted as an experiential extension to David Lowery's 2017 film "A Ghost Story" (Casey Affleck, Rooney Mara) and a lead-up to the film's debut. The brick and mortar store came alive alongside a cryptic web campaign, inviting guests to stop by for a ghost sheet fitting to prepare for the “other side”.
The project was commissioned by acclaimed film production company A24 (Moonlight, Lady Bird, Hereditary) and brought considerable attention to the film's premiere.