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Belize Tourism Pre-Roll

Let’s face it. Belize Tourism isn’t like other travel advertisements. It doesn’t have fake or manicured beaches. It doesn’t have franchised fast food restaurants. It promotes reef safe sunscreen and off the beaten path experiences. It can be a bit rough around the edges. But it’ a beautifully honest place that’s scrappy and fun. So, when we were tasked with standing out in a sea of tourism ads vying for your attention. We created a fun, honest and very Belizean “skippable” ad with a real Belizean band that sings about skipping the ad. It doesn’t try to sell you or pretend to be something it’s not. It just simply gives you a taste of its nature and a break from all the other “fake” things that you may have experienced in your day. And, it won gold at The Show, which is nice.

Project Roles
Art Director
Company
Olson
Skills
Art Direction
Media
Television
Project Industries
Advertising