I was commissioned by the Montreal startup Busbud to create a web ad to promote their worldwide bus travel search tool. I had to find an dynamic way to show the simplicity of their website and prepare the launching of the mobile app. I developed a concept with a restricted color palette, mixing live action and stop motion to present the preparation of a trip : from the selection of the destination until departure. I was implied in every step of this project from concept and storyboarding to postproduction. I also had a lot of fun preparing all the props and designing the graphic elements.
Art Director, Director
Art Direction, Editing, Fabrication, Stop Motion, Storyboarding