Lincoln Motor Company: Builds and Price Your Perfect Vehicle

As the Senior Product Designer, I had the privilege of working closely with the Associate Creative Director (ACD) to redesign and revolutionize Lincoln's existing Build and Price vehicle page. Our goal was clear: to deliver a seamless and effortless online shopping experience that breaks through the clutter of automotive shopping and provides customers with available vehicles that meet their needs. The result is a prototype that allows customers explore the vehicle while providing real-time customization options.

For this prototype my team and I designed a flexible interface that can seamlessly drop a user into any part of the shopping funnel. Through their shopping experience, we’ll focus the customer's interests into choosing the models and features most important to them and let them dig into the details as they make choices in real time.