Sony Digital Art Installation

To celebrate the launch of the A1E Bravia OLED TV, Sony partnered with Tokyo-based artist Kaz Shirane to create an immersive, kaleidoscopic art tunnel that showcased the new television's technology. The exhibition, “Evolve,” showed at Westwood Gallery in New York from May 4 to 7.

Attendees were invited to walk into the tunnel for a 3-minute audiovisual experience where they could take photos and videos on their phones, as well as pose for a camera installed in the installation, which took photos that were available for social sharing on tablets in the gallery.