DarkHorse Hits the Music Scene

From pitch to completion we landed and kept the relationship for 3 years running. Gallo's Darkhorse wine is a brand that is equal parts bold and spirited, to embody the brand’s essence, we designed a one-of-a-kind tasting lounge. We took this lounge on the road, managing an extensive mobile tour that brought the taste of dark horse rosé to ten music festivals across the country in just five months. Festival attendees may have come for the music, but they stayed for the rosé.