King Candy Crush

King and WCRS' largest outdoor campaign to launch the new game, Candy Crush Soda Saga.
This impressive digital outdoor campaign ran across five countries in major cities, including London, New York and Sydney.
My role during this campaign was to set the initial animation and then lead the whole campaign with a team of people. This involved working closely with freelancers, art directors and post production houses. Water created by Flipbook.

ANIMATION, ART DIRECTION, DIRECTING
AGENCY: WCRS