Adidas Originals' Season 2 Alexander Wang collection referenced NYC rave and bike culture, using the streets of NYC as a canvas for a dealer-style delivery system. The campaign used posters to display a phone number customers could text to place orders via chatbot. Bike messengers outfitted in the collection delivered the goods.
Copywriter, Creative Director
Conceptual, Content, Copywriting, Creative Direction, Experiential, Fashion, Integrated, Mixed Media