From its inception in early 2014, I worked closely in-house with the founders of Yola Mezcal to establish and oversee the brand's art direction and identity. This process took us through hundreds of label prototypes, and forging a voice through b2b decks, informational print assets, event posters, and other materials like coasters, bar tops, business cards, menus, and sell sheets.
- Project Roles
- Art Director
- Yola Mezcal
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Books, Packaging, Posters, Branded Content, Social Media Content
- Project Industries
- Beverage, Packaged Goods, Restaurant