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- Paulo Cezar Copywriter / Creative Director / Content Strategist
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Rate
Test Drive-In
To engage potential consumers to meet the new Fiat Toro and schedule a test-drive, we aired a commercial in which our character connected to people’s smartphones through the radio, triggering an immersive experience.
- Project Roles
- Copywriter
- Company
- isobar
- Skills
- Copywriting
- Media
- Augmented Reality, Commercials - Radio, Commercials - Video
- Project Industries
- Automotive