IBM - Cognitive Bid Optimization

This job was for a large IBM presentation on the "Cognitive Bid Optimization" aspect of their Watson computer. It was a live action video mixed in with stock footage accompanied by motion graphics created by our animation team. We shot this on a RED not far from our offices in Manhattan.

My main role was producing and hiring the team for the shoot, leading the producing side on the animation component, as well as assisting our director and line producing the day of the shoot. I also maintained direct contact with our clients at IBM every step of the way.

On top of all that, this was all done 7 days. Crazy timeline.