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Procter & Gamble - Tough Love
This was a spot for the 2014 Paralympics for the P&G "Thank You Mom" campaign. I worked on it for 9 months, searched 100s of hours of found footage, and drove through 1 blizzard (at night) to record the athlete voice over in a condo near Copper Mountain.
It won a Silver Lion at Cannes.
(And it still makes me cry every time I watch it.)
- Project Roles
- Editor (Brand/Content)
- Company
- Procter & Gamble
- Skills
- Editing, Music
- Media
- Commercials - Broadcast
- Project Industries
- Advertising, Sports