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Yahoo! Fantasy Football OOH Ads
Unnecessary roughness is a necessity...at least in the world of fantasy football. To promote the launch of Yahoo!'s new Fantasy Football App, I was tasked to write a series of smack-talk taglines to evoke playful putdowns from the perspective of professional NFL athletes. The result? A series of station domination ads in New York and San Francisco subways.
- Project Roles
- Copywriter
- Company
- Yahoo
- Skills
- Commercial, Conceptual, Copywriting, Editorial, Language: English, Multi-cultural, Outdoor, Print
- Media
- Advertising, Editorial Writings, Games - Mobile, Posters, Web Apps
- Project Industries
- Advertising, Gaming, Technology
