Schwinn

Pitch work for Dorel Sports – a multi-national conglomerate.

I was in charge of designing a new Schwinn homepage using modules that could be repurposed for both Cannondale and Schwinn bicycles – two vastly different brands.

We chose a color palette that feels retro yet modern. Schwinn has a great archive of print advertisements which inspired the 'retro' and bright, vibrant colored bikes that inspired the 'modern.'

Our work was very strategic as Schwinn has amazing online and social content. We just needed to show them how they could use it in a more effective way.